Printed cotton walls and vinyl flooring for Olivier Awards Exhibit

When the Society of London Theatre was asked to curate an exhibition at London’s Victoria and Albert Museum celebrating 40 years of Britain’s most prestigious theatre awards, Big Image UK was poised to provide print and fabrication expertise for the installation.

The V&A exhibition is titled Curtain Up: 40 years of the Olivier Awards.

The Society chose London architect Alan Farlie and his firm RFK to engineer the exhibit alongside esteemed theatrical designer Tom Piper, MBE. Piper designed Blood Swept Lands and Seas of Red installation at the Tower of London in 2014. The installation consists of 888,246 ceramic poppies and is a commemoration of the centenary of World War I. Northover Brown was tapped as the graphic designer for the project and work began with a meeting with Andy Brooks of Big Image UK to review printing materials and options for the exhibit.

The exhibition features a vinyl floor printed by Big Image showing London theatre locations and streets guiding visitors into the main space, where they are greeted by a Warhorse horse-puppet and and costumes from classic shows such as A Chorus Line. Big Image’s printed cotton cloth 201 is stretched on most wall surfaces invoking theatrical set-staging.

Curtain up runs until 31 August 2016, at the V&A London