Combining lightboxes with digital screens

We often get questions about the strength of visual communication through printed large format images on fabric versus large format digital screens. 
But we don’t see digital screens as a threat, we have always seen it as a great added value to large format printing – and we have done several successful projects where printed images have been combined with digital screens. 
Our lightboxes at Swedavia is a perfect example of this, where they have combined a large lightbox with a digital screen showing when the next bus to Stockholm Central is leaving. Creative thinking!