Big Image has been chosen to light up the country’s airports with light boxes for advertising the next three years. Government owned Swedavia announced the contract that is the largest of its kind and worth more than 10 million SEK.
Big Image is already involved in delivering light boxes for retail and museums, but the number and sizes of light boxes specified in the contract makes this order into something quite special.
-It is a breakthrough for commercial light boxes at Swedish airports, says Big Image CEO Lars Franzén. We will deliver some truly spectacular billboards, including two 20-meter high pylons with light boxes at the top.
The assignment includes light boxes for indoor and outdoor signage. Thanks to Big Image unique way to build with LED technology, the backlight boxes will have a smooth and balanced lighting. They will also be equipped with a sensor that adjusts the brightness of ambient light – so the picture is always perfectly illuminated.
-This Is not only new to the airports and passengers, continues the Big Image CEO Lars Franzén, for us at Big Image this is a record number of large indoor boxes, several more than 60 square meters large. It will look fantastic!
The contract was performed by Swedavia, which owns and operates 10 airports throughout Sweden, from Kiruna in the north to Malmö in the south. In 2014 traveled approximately 36 million passengers to and from Swedavia’s airports – most of them from Stockholm Arlanda Airport and Göteborg Landvetter Airport.
Big Image specialize in wide format communication with production facilities in Stockholm and Berlin. Customers are found worldwide in theater, opera, film and TV, event & exhibition and retail. Big Image has built the world’s largest printer, Infinitus, for prints of up to 12×50 meters. The company has annual sales of approximately SEK 100 million and sells to 25 countries.